Instagram comment-to-DM automation
Auto-DM every commenter. Grow engagement. Capture every lead.
Pick a keyword like LINK or GUIDE. Relay auto-replies to the comment and auto-sends the DM within seconds — 24/7, on Instagram’s official API. Turn the reach you’re already getting into subscribers, sales, and booked calls.
Uses Instagram’s official tools · you write the messages · no password needed
Here’s the full recipe 👇
The leak
You’ve got the reach. You’re losing the leads.
50,000
views on a reel
400 people comment “link?”. You reply to maybe 10. That’s 390 warm leads gone.
"comment GUIDE"
in your caption
80 people do it. You DM the guide to 5 of them, three days late. The rest cooled off.
1
DM asking your price
Your hottest lead — the one ready to buy. Buried in your requests. Never hears back.
Keyword campaigns
One keyword. Relay runs the whole funnel.
Set it up once. Every matching comment gets an auto-reply in public and an auto-DM in private — with your link, your offer, your next step. Set-and-forget lead generation for the content you’re already posting.
Deliver your lead magnet
They comment your word, the freebie lands in their DMs, and you’ve opened a conversation with a warm lead.
Drive traffic that converts
Skip “link in bio”. Auto-DM the blog post, video, or landing page straight into the chat where people tap.
Close buyers while they’re hot
Your price list, shop, or booking link — auto-sent the second someone asks.
Distribute your promo code
Every person who wants your discount or affiliate code gets it privately, instantly.
Fill your waitlist
“Comment ME for early access” — and the sign-up link reaches 100% of them, not the few you’d DM by hand.
Whatever you’re known for
The recipe, the preset, the workout plan, the template. Someone asks, Relay delivers.
Why creators switch
Better engagement. More DMs. Zero manual work.
Auto-reply to 100% of comments
Fast, consistent replies keep your comment section active — the kind of signal Instagram tends to reward. Relay rotates a few wordings so replies never look copy-pasted.
The DM is where conversion happens
Auto-DM drops your link into the one place people reliably tap — a private message, one per commenter, while the post is still hot.
Runs 24/7, even when a post blows up
Filming, sleeping, on a flight — every comment still gets its reply and DM within a minute or two.
Compliant by design
One DM per comment, inside Instagram’s 7-day window, on the official API. Anyone who says “stop” is never messaged again.
The safe way to automate
Built to protect your main account
- Relay runs on Meta's official Instagram API — the same foundation apps like ManyChat use. No bots, no fake login, no scraping.
- You sign in on Instagram's own screen. Relay never sees your password.
- You write every auto-reply and every auto-DM yourself. Relay only decides when to send them.
- Relay only reads comments that match a keyword you chose. Disconnect any time and everything is deleted.
You need a Professional account
That means a Business or Creator account. Instagram only lets apps read comments on those, not on a personal account. Switching is free and takes about 30 seconds:
- Open Instagram → your profile → the ☰ menu → Settings and privacy
- Tap Account type and tools → Switch to professional account
- Pick a category, then choose Creator or Business
- Keep the account public
Start converting your comments
14-day free trial, no card. Every request is reviewed by a person — tell us your name and email to get in.
Request free trial